Welcome to Privée by Priya

Welcome to Privée Style Studio where together we can define your style and make every article of clothing, accessory and footwear be just right for you. Privée by Priya will help you declutter your existing wardrobe, identify new chic pieces you may need and help you flawlessly and effortlessly integrate them into your newly cleaned closet! We also help with special occasion styling especially corporate speaking events, holiday and birthday parties, and professional photo shoots. At Privée by Priya, we are passionate about taking the mental energy and stress out of dressing. Everyday should bring you looking and feeling like a rock star!

About Priya

My name is Priya Virmani and I am the style curator and personal stylist behind Privée by Priya.

I discovered very early on in my life that I loved fashion. I have fond memories of saving all my allowance money for new clothes. When the money ran out I went shopping in my own closet and did a closet re-style session or borrowed my sisters clothes.

My love for fashion stayed just a hobby as I went to college, got an MBA, got married and had 2 precious daughters. I spent over ten years at a large bank and then several more years at start ups in NYC. I was fortunate enough to spend 5 years in Paris. The mecca of all things trendy, chic and gorgeous! And boy! Did I learn a thing or two (or hundred!) about styling while I lived there.

Here I am now. A proud resident of New Jersey where I have finally turned this hobby and gift I have for fashion into a business.

Style is a language that I speak fluently. I can go from a muted soft classy look to completely edgy.

Fun tidbits about me. I have been featured in a make up book by Bobbi Brown. I speak 3 languages. I have OCD about colors and cuts of clothing. I watch a lot of the Food Network. My own office and closet are in the same room aka my desk is an island surrounded by shelf and racks of my clothes, shoes and accessories!

Our Services

Closet Styling

The Closet Styling service is perfect if you have a closet full of pieces you love but have no idea how to make them work together. Together, we’ll assess your current wardrobe and create complete looks for work and weekend!

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Sort, Shop & Style

The Sort, Shop & Style is the ideal service to book if you want to create a cohesive wardrobe through items you already own, and new items purchased according to your budget and lifestyle.

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Style Overhaul

The words, “I have nothing to wear” are all too real and you’re ready to put an end to it! The Style Overhaul will help you create a complete wardrobe where there currently is none.

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To work with someone so effortlessly chic was amazing! Priya can whip up an outfit and create a look that is so unique yet fits your personality and lifestyle. She is pure styling talent! Plus, Priya is not afraid to push your style boundaries. She showed me pieces that I never thought I could pull off but in the end, I loved the look and felt super confident. It could be as simple as a scarf or a lace up shoe, she has an eye for fashion and finding great brands at even better prices. Working with her was not only fun but a styling education.

Mallika Malhotra

Priya is fantastic and has an amazing sense of style. She began by asking a lot of questions and learning about my wardrobe objectives. We went through my closet together, and she helped me sort and organize while giving me great advice on how to pair things together in ways that I've never thought of! Whether for work attire or weekend casual wear, I've found that Priya is easy to work with, creative and spot on with her style suggestions and has definitely pushed me out of my comfort zone (in a good way). I would highly recommend her!

Mona Shah

I really enjoyed my styling experience with Priya. She came to my home to do a closet sort and pick out outfits for an upcoming branding shoot for my health/wellness business.

I was a bit nervous but she instantly put me at ease. We were able to get through most of it in about 3 hours. We worked together on things that I should keep and things that needed to go. I didn't feel bad about it because we sent them to be donated and to local consignment shops.

She introduced me to new ways to wear the clothes I already had and made suggestions on how to style them up using color and patterns and accessories. This was so helpful for me because I stick with the basics black, gray and white. Now I am excited about going out of my comfort zone and am having fun with fashion!

Kelly Stillerman